About Your Audience

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Your Contact Info
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About Your Community
For the following questions, we are trying to locally, regionally define your business presence. This will help us best target the most accurate and complete local search segments of your business.
Which communities / neighborhoods / cities / states do you do the most business in or would you like to do more business in if not currently?
Please also describe any local attractions, local organizations, business entities, other connections to your local community that you are heavily associated with, that may be important
Who is your Target Market? Please describe your potential customers. Pay special attention to their income, interests, gender, age, etc…
Describe your typical client.
What emotions/goals are behind customer purchases of your products/services?
What is their Need?
You in the Market
These questions will help us understand who you are so that we can help you stand out from the pack.
If you were using a search engine, what words or phrases would you use to find your site?
Which of these words or phrases is most important?
1st 2nd 3rd
Other than what search engines will produce, what methods do you have in mind to spread the word about your website?
How do you plan to encourage repeat visitors and referrals?
How are you currently marketing your business?
Is your market seasonal?
What seasons are the busiest, and why?
Greatest Product Benefit
What is the greatest benefit that your product delivers?
Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?
Fill in the blank: “After using my product/service you can_____________”

(Be specific. I.e. Create income, make other people’s lives easier, overcome pain, make more money…)
How long will it take your product or service to deliver the benefit (solution) to your target customer? Or, when will your customer experience the actual solution to what your product or service promises?

(I.e. In The Next 30 Days, In Mere Minutes, In Just 10 Minutes, In 90 Days, etc.)
As a result of the uniqueness of your product what is the one standard thing that your customer is not required to do that gives you a competitive advantage over your competitors?
Looking from the eyes or your target prospect, what is their single biggest problem that they are faced with? Answer this question by filling in the blank below.
"I'm tired of ______________" (I.e. poor retail sales, outdated customer service, living in debt, running from my creditors, living with my in-laws, etc.)
What is the ultimate downside risk that my prospect will face by not using my product or service? Answer this question by filling in the blank below.
“By not using my product or service my prospect could end up ________". Be very descriptive and write like you talk. (I.e. Losing Hundreds, Thousands, and Even Millions of Dollars per Year, etc.)
Ultimately your product/service is used for filling a need. Describe that need by filling in the blank:
"My product/service is needed for _________." (Creating, cultivating, writing, using, etc.)
Every product/service can be categorized within a specific subject, topic, or niche. Fill in the blank below with the targeted subject, niche, or topic.
"My product focuses on the subject/topic/niche of ____________." (Specific topics only.) (Internet marketing, copywriting, search engine submission, real estate, home renovation etc.)
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About Your Audience

Your Contact Info

About Your Community

You in the Market

Greatest Product Benefit