Believe it or not, 2019 is here and in full swing! If you’re like most of us at JC Sweet & Co., you’re still playing catch up from the holidays, but don’t let those first few days of the New Year go by without learning something new to help you throughout the rest of the year.
This article that I wanted to share with you all from Business2Community is chop full of ways to be on trend in the social media world in 2019.
Trends to watch for 2019
As always, it’s a matter of what you have time to do and to do well. Brand professionalism, voice, authenticity, and trustworthiness matter more than ever.
Looking for a way to connect with your audience and gain trust? “Going live” has been huge for a couple of years now, but the authenticity and vulnerability of live video are really speaking to audiences that are skeptical to the traditional sales pitch.
There are more than 3,500,000,000 live videos on Facebook since “going live” was first introduced to the platform. Over 2 billion people have watched live videos. This trend is just getting started.
“Stories” are potentially the next stage of social media as we know it. Fear of missing out is real with your online audience and the mixed media representation of “Stories” enables creators to craft deeper content and audiences to feel more connected with a brand. Facebook says the “Stories” format “will soon replace the newsfeed as we know it.”
And as reported by Entrepreneur, 200 million Instagram users use Instagram Stories each month.
Facebook, Youtube, and Instagram have emerged as the top platforms for video marketing, and audiences are responding more than ever. With the launch of long-form, vertical videos on IGTV from Instagram and continues new options for YouTube Creators, video is evolving fast.
Google has stated that they will be replacing the Google+ platform with new Google My Business.
Social Media Stats for 2019
While we are looking at trends, let’s take a look at the current social media rankings.
Recent research has shown:
- 73% of U.S. adults use YouTube
- 68% use Facebook
- 35% use Instagram
- 29% use Snapchat
- 25% use LinkedIn
- 24% use Twitter
You can find more social media stats here.
Social media is at once awe-inspiring and intimidating, and staying on top of it is a job unto itself. However, your business will be left behind if you’re sticking with the digital marketing plan you built for yourself a few years ago.
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What do you think of these trends for 2019? Are they what you expected them to be? Let us know!
If you need any help moving your business along with these current trends, reach out to us at JC Sweet & Co.! We would love to help you further promote your business and grow your audience.