Social Media Tips - JC Sweet & Co., Web Design, Social Media, Saratoga, NY

How to Write Every Kind of Social Media Bio

Your social media bio is the perfect opportunity (and sometimes the only opportunity) to introduce your brand to your someone and grab their attention.

Do you need tips on how to write the perfect social media bio on every platform to engage your audience? You’re in luck! This article we found on Hootsuite has your tips.

How to Write Every Kind of Social Media Bio

Your social media bios are your audience’s first impression of you and your brand. If anything seems off, you face the possibility of driving away potential followers—and customers.

Your bio should address six key pieces of information:

  • Who you are
  • Where you work
  • What you do
  • The topics that interest you
  • Your brand’s tone
  • How someone can get in touch with you


An Instagram bio is like your brand’s storefront. If somebody knows nothing about your business, your bio can answer basic questions like who you are, what your brand is about, and why they should care.

Those 150 characters should compel visitors to your profile to take action—whether that means clicking on your link, visiting your bricks-and-mortar shop, or simply following your account.

Personal brands example:

[Interest 1] + [Interest 2] + [Interest 3] / [Location]

Companies and organizations example:

[What you are] + [What you do] + [Who you do it for] + [How you do it]
[CTA] + [Hashtag]


If you’re ignoring your Twitter bio, you’re ignoring a key opportunity to be discovered through search engines.

As a highly visible first point of contact for potential new followers both within and outside of Twitter, it’s crucial that you put some time and effort into these 160 characters.

Some main features you should be including in your Twitter bio are:

  • Your name
  • Username
  • Location
  • Website

Personal brands example:

[What you are] | [Your company’s Twitter handle] | [Other details about yourself] | [Where your work has been seen]

Companies and organizations example:

[Slogan or catchphrase]. Use [hashtag] to share your experiences. Need to contact our support team? Use [customer service hashtag or specific account handle].


If you’re looking to grow or maintain your career and business, your LinkedIn page needs to go beyond the basics. If someone Googles your name, it’s your LinkedIn profile that shows up approximately 90 percent of the time—so you better make it good.

While building a Company Page is important if you run a business, your personal profile should be perfected so that you can gain a following, appear as professional as possible, represent your company properly, and attract recruiters if and when the time is right.


[Name] has worked in [industry] for [number] years. Their career started in [location] where they worked at [company] as a [role].

Do you see any tips or examples your brand can utilize? Do you want more examples? Check out the original article here.

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