At JC Sweet & Co. we know that one of the most important parts of marketing your business online is making sure you’re taking the proper precautions to protect your company’s security.
This article that we found on Hootsuite has a lot of helpful tips and information.
8 Social Media Security Tips and Best Practices
With the amount of information stored and shared online, social media security is more important than ever, and taking the steps to protect your company against social media threats starts with these tips.
1. Create a social media policy
Social media policies or guidelines help your business and employees to use social media responsibly.
These kinds of policies will not only protect you from security threats but bad PR or legal trouble as well.
Your social media policy should include:
- Brand guidelines which explain how to talk about your company
- Confidentiality rules and personal social media use
- Which department/team members are responsible for each account
- Copyright guidelines
- Password guidelines
- Software and device updating expectations
- How to identify and avoid scams, attacks, and other security threats
- Who to notify when social media threats arise and how to respond
2. Train your staff on social media security best practices
While your policy should be easy to understand, training will give employees the chance to engage, ask questions, and get a sense of how important it is to follow.
These training sessions are also an opportunity to review the latest threats on social and talk about whether there are any sections of the policy that need updating.
3. Limit social media access
The first line of defense is to limit the number of people who can post on your accounts. Think carefully about who needs posting ability and why.
4. Set up a system of approvals for social posts
Z-Burger recently faced a major crisis after a marketing contractor used a photo of a slain journalist in an extremely inappropriate Twitter post.
No one at Z-Burger saw the tweet before it was posted since they had given the contractor the ability to publish directly to their account.
The owner of Z-Burger was horrified when he saw the tweet and took action to delete the offensive post right away.
If he had set up an approval system, he or his staff would have reviewed the tweet before it was published. And the crisis would have been averted.
5. Put someone in charge
Designating a key person as the eyes and ears of your social presence can go a long way towards mitigating risks. This person should be responsible for:
- Owning your social media policy
- Monitoring your brand’s social presence
- Giving and removing publishing access to select employees
- Be a key player in the development of your social media marketing strategy.
Click here to finish reading these helpful tips.