If you didn’t already know, there’s actually a good time to post on Instagram and a bad time to post on Instagram. Do you know when these times are?
This article comes from Hootsuite.
The Best Time to Post on Instagram in 2019
The Instagram algorithm favors “recency” when it determines which posts you will see in your feed. Though no longer strictly chronological, it’s designed to serve you fresh content that you’re likely to engage with.
When is the best time to post on Instagram?
Your brand and your audience are unique. What works for some brands may not work for others. These timing recommendations work best as starting points and are meant to be supplemented with internal data. They are timezone agnostic.
Travel & Tourism
Friday between 9 a.m. and 1 p.m.
According to Unmetric data, brands in this industry experienced the most engagement with their Instagram content when they posted at 11 a.m. or 1 p.m., but also 9 a.m. and 10 a.m. (in more recent quarters).
On average, Friday was the best performing day for Travel and Tourism brands on Instagram, followed by Tuesday and Monday.
Likely, followers of these accounts are primed to engage with travel content as they plan their weekends. On Monday and Tuesday, however, they might be reminiscing about their time on the beach or the slopes.
When not to post: If you’re starting fresh in the Instagram travel industry, avoid posting after 1 p.m. Also steer clear of weekends, when your followers are having their own adventures #irl.
Media & Entertainment
Tuesdays and Thursdays from 12 to 3 p.m.
According to Unmetric data, the top 20 Instagram accounts in Media and Entertainment experienced the most engagement when they posted at 2 p.m. and 3 p.m., followed by 12 p.m. and 1 p.m.
Audiences are likely scrolling through their feeds during lunch hour and into the old “afternoon slump,” looking for a burst of inspiration or humor to get them through the rest of their day.
Tuesdays and Thursdays are the clear winners for engagement by day-of-the-week in this industry. But Mondays and Saturdays are also strong performers.
This could mean any number of things, but followers likely find media and entertainment Instagram content engaging regardless of the day it’s posted on. That it’s served to such a large audience means that this category has to account for a wide range of usage behaviors, too.
When not to post: Mornings.
Food & Beverage
Fridays at 12 p.m.
This one’s hardly a surprise. Top accounts in the food and beverage industry have the most success posting at 12 p.m., when many people are taking a break from their workday to consume, well, food and beverages.
Whether they’re looking for inspiration, motivation, or something tastier than their own #saddesklunch, lunch hour is the clear winner in terms of engagement. If your brand only posts once a day, this is the time to do it.
Fridays are the most engaging day of the week, on average. But, Wednesday, Thursday, and Saturday, are also strong contenders for this industry.
When not to post: Newcomers to this Instagram community should avoid posting outside of mealtimes.
Click here to view the complete article.