Instagram Stories is a great place to interact and connect with your audience. However, if you’re not sure how to use Instagram Stories (and use it effectively) it can be intimidating. Take some of the stress out by using Canva to help create and design your stories.
This article, full of tips and how-to’s, comes directly from Canva.
Stepping up Your Instagram Stories with Canva
In 2019, you can expect Instagram Stories to continue to dominate and become an essential part of your Instagram marketing strategy.
Creating templates for your Instagram Stories will not only save you a ton of time but will also help you create cohesive, on-brand Instagram Stories (no graphic design experience needed!) that align with your business as a whole.
Why Instagram Stories are important for your business
As the Instagram algorithm continues to change and users are frustrated by their lack of engagement, it’s no surprise more and more users are spending more time on stories than the feed.
Instagram Stories are a surefire way for businesses to connect with followers, drive traffic to posts, and take back control of reach.
Instagram Stories are a fun, free, and effective way for you to engage with your followers every day and stay top of mind, even if they don’t see your regular posts in their feed.
Customizing templates to fit your brand aesthetic
With a free Canva account, you can upload your logo and use the color picker to select your brand’s colors to create cohesive, branded templates to upgrade your Instagram Stories.
You can also choose from any of the fully customizable templates created by Canva’s team of designers. You won’t need to worry about setting the right aspect ratio, as the templates already come in the correct dimensions.
Creating your own custom Canva templates for Instagram Stories
Using Canva is a quick and easy way to create beautiful Instagram Stories templates for your brand.
- To create your own Instagram Stories template, open Canva and select “Create a design” or simply choose an Instagram Stories template.
- From here, tap the blank document to begin designing your custom Instagram Stories templates. Canva has millions of different backgrounds, text options, and elements you can choose from.
- To start adding elements, click on the plus sign on the lower right of the screen. You can add Text, Graphics, and Images. You can also choose elements from Packs, or tweak pre-made templates to fit your needs.
- Already have the perfect image to use? You can easily add images from your Camera Roll.
Using the Canva Photo Library
Canva gives you access to an extensive media library with images and illustrations you can use for your Instagram Stories templates. Browse through to choose from a collection of over a million backgrounds and textures, and bring uniqueness and originality to your Canva designs. There are plenty of free images in the library, as well as low-cost premium images.
Want to learn more about how to use this user-friendly tool? Click here to read the full article.