Instagram Tips

Organic Reach, Social Media

Organic Reach is in Decline—Here’s What You Can Do About It

This article comes from Hootsuite. Organic Reach is in Decline—Here’s What You Can Do About It When it comes to organic reach, not a lot has changed over the past few years. The average number of people who see posts on social media that aren’t backed by ad dollars is still low. It’s no secret […]

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10 Tips for Communicating on Social Media During a Crisis

During a crisis or emergency, it’s important that your business or your brand stays in communication with your audience. This article from Hootsuite has great tips on doing just that. 10 Tips for Communicating on Social Media During a Crisis Whatever crisis we face—as both professionals and regular people—we all hope that after it passes,

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How to Write Captions that Keep People Reading

Do you struggle with writing engaging captions on your photos? This article that JC Sweet & Co. found comes from Instagram. How to Write Captions that Keep People Reading An engaging caption can inspire your community to act, tell a compelling story or help you connect with your community. Read this guide on how you

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Social Media - JC Sweet & Co., Web Design, Social Media, Saratoga, NY

You Might Be a Social Media Spammer (And Not Know It)

This article comes from Social Media Today. If you have an amazing product or service, which has the potential to greatly improve the lives of your ideal clients, then it’s only natural that you’ll want to talk about it in your social media posts with great enthusiasm. I get it, you’re passionate about what you

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