Before 2019 comes to an end, lets take a look at some Instagram updates that could take your business or personal account to the next level in 2020. This article comes from Business 2 Community.
12 Instagram Updates You Need to Know Before 2019 Ends
Instagram has nearly 1 billion active users around the world. Like other social media platforms, Instagram is full of features to entertain and engage users. The modern social media channel reveals Instagram updates frequently, and keeping up with social media changes is a challenge. So lets us find some of the most important Instagram features that benefit both users and marketers.
Since its launch, Instagram has added many features that benefit both brands and personal users with paid ads as well as organic posts. Let’s dive deep into Instagram’s classic features and new updates.
Instagram Dark Mode
Users can now enable dark mode for Instagram. Instagram users with certain operating systems such as iOS 13 and Android 10 are now experiencing the darker version of Instagram on their mobile devices. If you have these versions, you can now enable and disable through display themes.
Instagram has launched a new feature called Restrict that will allow users to block interactions from users. Restrict feature is different from blocking someone because the profile which has been blocked will know that they are blocked.
If a user sends a hateful comment to your account, no one will be able to see it but them. The account user will be able to reveal the comment if they are interested, otherwise restrict comment will be in its place.
With the latest Instagram updates, users can now add GIFs, countdown timers, Q&A, boxes, quizzes with a single swipe, you don’t have to go to the sticker’s button and choose manually.
With the help of hashtag Insights, Instagram users can now track exactly how many impressions are gained from each hashtag. Insights are exponentially easier to determine which hashtags are working and which need more creativity to work. If you aren’t seeing any insights, then you are using the wrong hashtags.
Instead of downloading a third-party application to remove fake followers or bots, Instagram’s new feature called Remove followers lets account holders remove fake followers manually. Fake followers never like or comment on your posts and having too many fake followers can bring down the engagement rate. When our posts aren’t engaging, users assume our content isn’t good, which limits the number of visits. Removing your followers would reduce your follower’s count, but increases your engagement rate.
Build hype around what you create. Moment Countdowns are a classic marketing strategy that inspires action and using these regularly excite people about what you are up to. Ways you can use countdown timer: Limited time offers, Reminders to sign up for webinars, Announcing upcoming event/openings, etc.
Post to Multiple Accounts
Post to multiple accounts feature allows you to publish to multiple accounts at the same time which becomes easier for businesses to share the same message without having to reinvent the wheel. If you want to share a promotional image or update, create specific content for each account.
Create the right content for the latest algorithm by sharing the most valuable content. High-quality content is visually appealing. Make sure you use captions, mentions and hashtags for added advantage.
Stories updates are highly encouraged by users and marketers. Just this year, Instagram has updated many new interactive features in stories. Instagram has created the ability for users to use @mentions to tag other users to their stories. With @mentions users can tag their friends’ usernames or location and that can be added as stickers or typed on the image.
Just like QR codes, Instagram is trying to make it cool with Name Tags. Name tags allow you to share your account with other Instagram users by creating an image that can be scanned. People see it as an effective networking tool to replace business cards.
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