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The Psychology of Brand Loyalty In an ideal world, all your customers would be loyal to your brand. Loyalty means a customer is willing to come back to your brand for multiple purchases and experiences, forgoing your competitors' -- even if those competitors are offering lower...

At JC Sweet & Co., we firmly believe that if done correctly, social media can and will grow your business exponentially. This article originally published on Entrepreneur will give you informative tools to guide you through social media marketing. It's vital that you understand social media...

Hashtags are such a prominent part of culture today that it’s rare to find anyone who doesn’t know what they are. In fact, the hashtag is so recognized that it was added to the Oxford dictionary in 2010, and the Scrabble Dictionary in 2014 (#official)....