Are you looking for different ways you can boost your visibility on Facebook? This helpful article from Social Media Examiner has a few great ways to do this!
4 Tips to Improve the Visibility of Your Facebook Business Page
Here’s how you can give your Facebook page and posts a competitive edge that increases your visibility in both Google and Facebook search results.
1. Combine Your Business Name and Keyword for an Optimized Page Name
If your business has a unique identifier, doesn’t share a common word, or is an established brand, such as Ben & Jerry’s (the ice cream company), you can use your business name as the page name.
If, however, your business is new or niched, a more strategic approach is required. People who are researching a purchase online are more likely to use keywords instead of brand names when they perform a search.
Rather than relying solely on your actual business name for the name of your Facebook page, combine your business name with a keyword or keyword phrase that denotes the products or services your company provides to its customers.
While your page name should contain keywords to help people understand what kind of products or services you provide, you should optimize your username for easy recall.
Creating a username that is similar to your page name will help you strengthen your brand recognition. You can even capitalize letters to enhance the readability of the username if it contains more than one word.
2. Create Deliberate Search Snippets in Your About Section
When a person has newly discovered your brand and business, they don’t often know anything about you. That’s why you should fully complete all of the fields in your Facebook page’s About section.
But there’s another aspect of importance to completing the About section: The text you provide there can be used to form snippets that show up in both Facebook and Google search results.
3. Complete All Page Info Details to Boost Visibility in Local Searches
Facebook has significantly improved its search function and now reliably considers a user’s location when returning results for a search they’ve performed.
This functionality is especially beneficial for small, local businesses.
To help Facebook index your Facebook page for local search results, fill in the country, city, address, and zip code fields.
4. Include Keywords in Your Facebook Page Content
Once your Facebook page is optimized, you can extend optimization to your content.
As with any marketing initiative, part of your Facebook marketing strategy must be based in keyword research. It’s almost impossible to achieve results from organic or paid search efforts without knowing the words your potential customers use to search for the information you provide.
Once you know these words, you can focus on including those keywords in the posts you publish, the titles and descriptions of videos you upload, and the descriptions of the images you share.
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