Twitter Engagement - JC Sweet & Co., Web Design, Social Media, Saratoga, NY

Tips To Keep Your Twitter Audience Engaged

In the Social Media world, it can be complicated to stay on top of best practices for engagement on every platform.

This article from Twitter that we thought would be handy discusses how to keep your Twitter audience engaged with your business.

Tips To Keep Your Twitter Audience Engaged

Need some inspiration? Here are five best practices to help you create Tweets that spark conversations and keep your audience engaged.

1. Keep it short

A concise Tweet makes an impact. Keep each Tweet focused on one specific message rather than trying to communicate multiple things. You can include a link to a blog post or website if you have a longer message to convey.

2. Use visuals in your Tweets

Adding a bold image, video, or GIF to your Tweets adds a touch of personality and leads to higher Tweet engagement rates. In fact, people are three times more likely to engage with Tweets that contain videos and photos.* Can’t decide which photo to use? You can attach up to four photos to a single Tweet.

3. Incorporate relevant hashtags

Hashtags are a powerful tool that allows you to expand your reach and tap into relevant conversations. Focus on keywords that are relevant to your business. Best practices recommend using no more than two hashtags per Tweet.

One simple way to incorporate hashtags is by identifying popular events to which you can link your business in an authentic way. Remember, these can be everyday, personal events like meals or commutes, as well as wider cultural events, like Valentine’s Day or Chinese New Year.

4. Ask questions and run polls

Asking questions is an effective way to interact with your audience, bring readers into the conversation, and understand people’s opinions. Tweet open-ended questions or use Twitter polls to survey on specific responses.

5. Curate and connect with Retweets and replies

Retweeting relevant content and replying to Tweets are great ways to maintain a robust Twitter presence. Positive customer feedback, helpful articles, and messages that align with your business’s authentic voice are all impactful content to Retweet. When in doubt, remember this rule of thumb: your Retweets reflect back on your business and should align with your purpose and values.

Click here to view the complete article on Twitter.

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