Instagram Updates - JC Sweet & Co.

Instagram Will Now Allow Active Links to Other Profiles, Hashtags in Bios

Social media platforms like Instagram are constantly striving to make their platforms more user-friendly. Recently, Instagram added a new feature which will allow users to add hashtags and usernames to their bios. This story that JC Sweet & Co. wanted to share with you comes from Social Media Today.

Instagram Will Now Allow Active Links to Other Profiles, Hashtags in Bios

Instagram’s adding some new link options within your profile bio, which will provide new ways to connect your audience to relevant hashtags, or to refer to other users, increasing exposure potential within the app.

As you can see from the above image, you’ll now be able to add clickable hashtags and/or links to other Insta users within your bio details.

As Explained By Instagram

“With hashtag and profile links in your bio, you can express yourself and your interests right in your profile. Whether you’re a #guitarlover, into #pencilsketching or have a #makeuptutorial account, now you can link to any hashtag or profile you want.”

Adding a hashtag or profile link is simple – first, tap on ‘Edit Profile’ and go to the bio section. When you type in a # or @ symbol, you’ll now see a list of recommended hashtags and accounts to include (as you can see in the first screenshot above). From there, you select the tags and profiles you want to add, and they’ll automatically be linked in your bio.

There’s a heap of opportunity in these new tools for brands looking to boost their exposure.

First off, by adding hashtags, you’ll no doubt be helping to ensure that your profile shows up in relevant, hashtag-related searches, giving you another way to generate exposure for your account.

Of course, that’s largely been the case for some time anyway, as you can filter your hashtag search results by ‘People’, but the capacity to add clickable hashtags into your bio will connect you to the wider conversation. The main benefit here is for Instagram to encourage further engagement with those tags, but linking your profile into them, more directly, could better align you with those same trends.

But where it could really come in handy is if you’re using your own, branded tags. Now, you can add in your #brand tag which will enable users to quickly and immediately click through for full access to all uses of that tag, effectively linking to an Instagram showcase of content related to your business – through both your own content and via UGC.

For example, Hilton Hotels now links through to the #sharemyhiltonpic tag, which brings up a heap of images from their various properties and surrounding locations.

In regards to linking to other Insta accounts, that too could be a great option to boost brand awareness, particularly through popular influencers and your employee advocates.

For influencer campaigns, you’ll now be able to ask the influencers you’re working with to add a direct link to either your brand profile and/or branded hashtags within their bio, boosting exposure potential, while your employees will also be able to link to the same, increasing reach.

To view the original article, click here.

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