How to Promote with Pinterest

If your business is new to Pinterst or you’re considering the benefits of joining, take a look at the many ways you can promote your products through Pinterest.

#1: Promote Holiday Products

A great way to drive sales is to create boards where you pin holiday products. This could be Christmas, Halloween, Thanksgiving, Hanukkah, Mother’s Day or any other day that is of significance to your audience.

You can use Pinterest to show your audience that you’ve got what they need to celebrate.

The first thing you need to do is create a board based on that holiday and label it with a board name, description and category.

After that, you can begin pinning relevant products from your website to this board. You could also upload the images directly to Pinterest, but in this case make sure the image leads to a landing page on your website where people can make a purchase.

Write a good description to let readers know how they can use your product during this holiday. You can also add the price.

Rearrange your holiday-themed boards so that they’re at the top of your profile page during the appropriate season so they stand out (and don’t forget to add a good cover image).

You could also add a board widget to your website to help promote the board.

#2: Group Products Around a Theme

Another creative way of using your Pinterest brand page is to promote your products using a theme. This could be a theme around colors, designs, materials, ingredients, locations or anything else that’s interesting and can be categorized.

After you choose a theme, create several boards based on that theme.

For example, if you choose the color theme, create several boards where you plan to pin products of different colors. Label them accordingly, with different color names and arrange them side by side, so users know that the boards collectively form a theme.

Once you have set up the boards correctly, start pinning products of that color onto that board and add a good description (make sure you mention the color here too). This is a creative way to market your business, as people can easily find products of their favorite color.

This method is also good for search engine optimization (SEO), especially when you mention the keyword (color) in the board title, board description and pin description.

#3: Highlight Your Popular Products

People like popular products. When they know that a product is selling well and everyone else is buying it, they want to get a hold of it before they miss out. This is one of the reasons why there’s the Amazon bestseller list and the option to look at the most popular products on online stores.

Once your products reach that list and are easily visible to your website visitors, they are likely to sell even better.

You can take advantage of this same idea on Pinterest too and list your most popular products.

First, create a board with a title and description to tell readers this is where they can find your most popular products. After that, pin some images of your most popular products here and add descriptions. You could also add the rank of the product.

Make sure you write everything about the product—include the price, whether the product is a limited edition and add a call to action asking users to check out the product or buy it.

Also make sure you update the board regularly. Remove products no longer available and replace them with hot new items.

#4: Generate Leads

Another way to use your Pinterest page is to generate leads. First, create some quality content (such as ebooks, white papers, reports, case studies, etc.) that is gated with an opt-in form on a landing page.

Then add a short description about the content on the landing page along with an attractive image that is also the cover image of your file. After that, pin this image onto a board where you share your premium content. Write a brief description about it with a call to action that asks people to visit your website to sign up.

This will increase your landing page traffic and will help generate more leads, which can be used to increase website and blog traffic and drive sales later.

#5: Build an Audience and Then Sell

The ultimate goal of your campaign is to generate leads and sales for your services and products. In fact, it would be nice to start generating sales as soon as you set up your brand page, but on Pinterest you want to take your time doing this.

You need to build an audience first. And after you gain followers, you can start promoting your products.

On Facebook and Twitter or other social networks where you share posts every day, you might be able to promote your products more than once daily. But on Pinterest, the best way to promote items is to create a dedicated board where you pin the products you want to sell.

Remember, you want to pin your products only once because if you do it over and over again, you’ll appear to be overpromoting yourself.

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