Reaching your customers through email marketing is a great way to keep your audience engaged without spending money. If you’re thinking about starting a newsletter, remember that although there is a lot of benefits to communicating with customers this way, it is a big responsibility.
To say up-to-date and on top, keep these tips handy…
Posting a sign-up form on your homepage, blog, facebook page and wherever else your customers and fans are active is a great way to grow your audience. Collect names, birthdays (for free gifts or special offers)… don’t go crazy with fields though.
What to Expect
If you’re planning to send company updates, letters from the presidents, e-commerce sales, daily deals, or weekly tips, let your customers know up front. Give as much information as possible on your sign-ups form.
Remind your subscribers why they first decided to join your mailing list. Let them know what to expect in the near future and the exciting things you have in store. Send new subscribers special offers or exclusive content and thank them for their loyalty.
Always make sure your email newsletters are matching your brand’s look and feel. Is your template a reflection of your website and your values? Adding your logo in the header is a good way to express your company through the newsletters.
Most of your customers will get lots of emails in less than a day, and its hard to grab their attention if your email is another long and detailed letter. Break up your content using bullet points, short paragraphs, pictures and subheadings. It is a good idea to add a link to a section in your newsletter sending customers back to your website to find out more information.
Remember that your customers aren’t interested in the detailed business aspect of your newsletters. Keep things relevant to their lives and stay fresh and exciting. Send coupons, special offers, whats new in store, announce upcoming sales. Stay creative and keep your content light.
A lot of people send spam without being aware of it. Read up on the CAN-SPAM act to avoid any trouble.
For more tips, click here.