“The average attention span of digital readers is eight seconds – a staggering statistic.” A few months ago, I was sitting beside an elderly woman in a very full waiting room at a doctor’s office. Everyone was looking at their phones, typing furiously. “I wish people would just put down their phones and actually talk […]
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Snapchat has gone from being a simple photo and video sharing app to a marketing tool that can’t be ignored. The app has come a long way since its humble beginnings in 2011; self-destructing photos and video are no longer just for smartphone-savvy teens – they’re for marketers who want a creative way to reach
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When you’re staring at slide 58 of an 80-slide presentation with yet another acronym that you don’t understand, it feels like you could give up on social media altogether. Don’t worry, that’s pretty much how every marketer feels. Social media acronyms are no different than any other kind of jargon: they are vaguely understood by
Social Media Acronyms That All Marketers Should Know Read More »
Major Changes Tuesday of last week, Twitter Co. announced that they would be making an overhaul to some features of Tweets to make communication easier on Twitter. Among the changes, the most significant are: The 140-character tweet limit is getting changed. The new number has not been released yet, although it is confirmed by Twitter
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The app is taking a page from Facebook with a feed driven by algorithms Instagram won’t be so instant anymore. Like Facebook and Twitter before it, the photo-sharing app will soon be getting rid of its chronological feed. The social network said March 15 that it will begin using algorithms to personalize users’ feeds based
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