Messina recalled in a post on Quora that Twitter founder Evan Williams once told him that he thought that hashtags were too nerdy to succeed in the mainstream.
4. But it shows no sign of slowing down.
An average of 125 million hashtags are tweeted every day. The most tweeted hashtag in 2007 was used around 9,000 times. The most popular hashtag in 2017 was used more than 300 million times — so far.
5. Some of your favorite hashtags are the oldest.
The first #FollowFriday was posted on Jan. 16, 2009, and there have been more than half a billion instances of #FF or #followfriday since then. The first #NowPlaying was posted in 2007 and since then it has been used more than a billion times
6. The best brand tweets have the longest lifespans
What you think might be just a campaign-based hashtag … You should think, what if this evolves and becomes more than what we think it is?” Twitter’s head of global strategy Alex Josephson told Entrepreneur. “What if it becomes an annual franchise? You should engineer the language of the hashtag to be one that can live on in perpetuity even if you’re not quite sure where it’s going to go.” Two brand campaigns he cited that had that effect were Charmin’s #tweetfromtheseat and REI’s Black Friday-themed #optoutside.
7. The most tweeted events might surprise you
Many people might think award shows are irrelevant, but five of the biggest hashtags of the past 10 years stem from fans tweeting while watching award shows. These five hashtags — #MTVHottest, #MTVStars, #KCA, #iHeartAwards, #BestFanArmy — for two MTV contests in the U.K., the Kids Choice Awards and the iHeart Radio Music Awards, were used more than 3 billion times.
8. But the most tweeted TV show and movie won’t surprise you.
The most tweeted television show hashtag of all time is #TheWalkingDead and the most tweeted about movie hashtag of all time is #StarWars.
