Your blog is one of your best tools… Use it!
At JC Sweet & Co., we are avid about writing blogs frequently. They are a great way to capture your audience, give guidance about a product, or information you want to relay. This blog originally written by William Morrow on the Huffington Post gives great advice on how to write your best blogs.
The best company blogs are engaging, deliver value, and align with the company’s business strategy. The content you develop for your blog will help you deliver a consistent brand message.
It’s often challenging to consistently publish valuable and engaging content. These 10 tips will help you get started.
#1. Nail that title and opening paragraph
Compelling titles and introductions make your readers want to read your post right away. Wishpond contributor James Scherer says, “recent studies show that while 80% of people will read headline copy, only 20% will read the rest. This is the hidden importance of great titles, and why getting them right is so vital to a successful blog.”
#2. Address a specific audience
Good corporate blog posts are targeted to a particular audience. So, before you start developing content, decide who you are selling to and what you are selling.
If you are selling to decision makers in the publishing industry, write a blog post that targets their specific needs. If you are a web developer, try to make the content professional but not too technical because you want buyers to know the benefits of using your services.
The H2 Real Estate blog does a great job of developing content that helps potential homeowners learn more about the community where the available homes are located since this is usually an important issue for homeowners.
#3. Show, not tell
Don’t pat yourself on the back in your blog posts, bragging about what you know about your industry. Let your blog visitors find the value themselves in the content you produce. The goal of your content is to build trust with your audience. You do that by positioning yourself as an expert in your industry.
#4. Optimize your content for search
A great blog post follows basic search engine optimization (SEO) rules: the use of keyword optimized titles, a good keyword ratio, keyword anchor text, and the use of your targeted keywords in the first and last sentence. Mastering SEO best practices will make your content more relevant to targeted search engine users.