A beautiful, well designed, content-rich website is like a tree falling in the vast forest. If no one is around, does it make an impact? You’ve invested time and money to get a great looking, highly functional business website. The next step is to put that website to work for you, driving leads and sales.
We’re an online advertising agency connecting businesses with their ideal customers. We do this getting to know your business, then setting up and managing advertising campaigns to drive targeted users to your website.
What are Targeted Users?
Targeted users (or traffic as referred to by some) means people online, through either their smartphone, tablet or desktop, looking for products and services you offer. What could it mean to your business to get your message in front of the right people while they are online and in many cases, ready to buy.
These targeted users are delivered through carefully planned and executed online campaigns using any combination of the following digital channels:
Paid Search
Showing ads to people searching Google for the products and services you offer and only paying when they click on your ad to go to your website.
Video Advertising
Showing you video ads on popular websites like Facebook and YouTube and being charged when your ad is viewed, at least partially (up to 3 seconds on Facebook, up to 30 seconds (or all if video ad is shorter than 30 seconds) on YouTube Truview.
Display Advertising
Showing ads on sites that are relevant to the products and services you offer; can also be purchased on a cost per click basis.
Your online campaigns will be setup to be effective and efficient, targeting people online most likely to respond to your offers.
How does targeting work?
All ads including paid search, display advertising and video advertising(Google, Facebook, YouTube) can be targeted by:
- Geography – including the ability to show ads globally (virtually any country) all the way down to a zip code level for hyper local targeting
- Day of Week – show ads at certain times which can be adjusted for each day
- Interests – show ads to users who have expressed interest (“liked”) in your products/services or related interests
- Demographics – show ads to people based on age, gender, marital status, family status (e.g. has kids)
- Behavior – Based on past sites visited
- Frequency caps – limit how many times people will see your ads in a given period of time
The following features are available on the Facebook network only
- Connections – Based on how a user is connected to a business pages (target friends, friends of friends)
- Re-targeting – Targeting users who have visited your website or even specific pages of your website
- Custom audiences – target ads to users who are on an email list
The following features are available on the Google+ network only
- Call extensions – Click to call on mobile ads
- Location extension – can include customer location on mobile ads
- Reviews extension – requires a Google+ Local Business page to be connected to the AdWords account
Each campaign is tailored to your business needs and budget. Put your media dollars to more efficient use, getting your message to the right people at the right time, while measuring the results of and optimizing for results.
Your business will benefit from our skills and knowledge to setup and execute online ad campaigns that drive profitable clients to your business. Contact us today to learn more.
Ready to Get Started?
Fill out this form today and receive a response from our team within 48 hours.