Blogging is always a good way to get your customers interested in what you’re offering, let your customers know about upcoming promotions, sales, or other specials, and give your customers an update on your store or business.
It’s easy to talk about your brand, the trick is getting people to read what you’ve written. Check out these five tips from Social Media Examiner on attracting more readers to your blog.
Optimize Your Content for SEO
Make sure you’re blog and website is searchable by optimizing your content for SEO. For example, if you were to search “social media” you can scroll through the different posts that appear and see that they all reference social media, whether is a social media website or the term “social media”.
However, if you were to search “social media blogs”, websites like Social Media Examiner would appear. That’s because the SEO they used optimized their posts so people who are looking for specifically social media blogs can find them.
Before publishing your posts, be sure to do the following:
- Create a meta description
- Check your content for keywords
- Add alt text for your images
- Link from your blog post to other parts of your website
Post Content To Social Media
The best way to get more people to view your blog is to post your content on social media. Your current followers will start reading your blog and they might even share your content with their own followers.
Once you’ve finished your blog content, prepared it with SEO tools (ie, meta descriptions and keywords) – its time to prep your posts to go out on social media. The best way to get someone interested in clicking your links to your blog content is to pose a question or ask readers to consider a particular situation.
Create An Engaging Title
Most people, whether they want to or not, will judge a books on their covers and judge posts by their titles. With that said, it is important to give your blog an interesting title.
A working title is always fine while your writing your blog post, but once you’ve finished it and are ready to publish, come back and give your title some thought.
Incorporate a number into your blog post. For example, “5 Ways to do X” or “7 Steps to X”. Titles that have quantitive elements attract readers.
If there’s data in your blog post, mention data in the title.
If your blog post is a breaking story, mention that it is breaking news in the title.
Make your readers laugh by making your title a catchy or quirky.
Make It Easy to Share Your Content
If you want someone to share your content with their network, make it easy for them to do that through social media buttons or prewritten emails that your reads can send to their network.