Search Engine Optimization
Having a great website is the first step to success with your online marketing efforts. Unfortunately, having a great website doesn’t guarantee that people will see it. Your website needs to be properly optimized in order to increase the likeliness of it ranking for your industry’s best keywords.
What Do You Get with Our SEO Service?
JC Sweet & Co. uses timeless SEO techniques that will not get your site flagged for spam. At JC Sweet & Co. we’ll do a complete website audit to ensure there are no on-site errors that could lead to problems ranking on the major search engines.
Putting together the right SEO strategy requires a competitive analysis, comparing your site against the sites ranking for your chosen key phrases. This analysis gives a clear picture of “where you stand” among your competition If you want to dominate rankings for your chosen keyword phrases it’s critical to analyze why your competition may or may not be doing better than you are.
While we implement your personalized SEO strategy, we install analytics onto your site so that you cannot only see how many visitors your site attracts, but also how they find you and what information was important for them to find. Search Engine Optimization is not an overnight process. We will work with you on a monthly basis reviewing your ranking reports to determine the best course of action for your site.
We Offer Flexible SEO Plans
Not every business can afford to hire a marketing company to handle their month to month search engine optimization campaigns. Here at JC Sweet & Co., we understand that. We offer several tiers of SEO services, allowing us to work with most budgets. Below are just a few examples of what we can do for your business.
Keyword Research & Blog Topic Research
Blogging is a great way to increase traffic to your website. The hard part about blogging is knowing what to blog about, and which are the best keywords to target. If you enjoy writing, but don’t know how to do the research to find great topics to write about, this option may be best for you.
What We’ll Do: Let us know about the services your company offer and we’ll begin researching the best topics and headlines to use for your blog posts. We’ll even give you a schedule, detailing what you should be posting, and roughly when you should publish the content.
You know who your local competitors are, and you may even know who your regional or national competitors are, but do you know who your online competitors really are? In the online marketing arena, your competitors are not only other businesses, but any website ranking ahead of you in the SERPs.
Content Development & Content Marketing
Content marketing is a term that is being thrown around by every SEO agency on the planet, but what is it really? Content marketing is creating content, for your website, or to host on other people’s websites. This content is created to spread awareness of your brand, provide a valuable resource for your readers, and to increase traffic to your website.
Technical SEO Audits
A basic technical SEO audit is performed on every client’s website to ensure that everything is configured properly and that there are no canonical, crawl, or indexation issues. A deeper technical audit will be performed if any problems arise from the basic audit.