18 Dec Social Media Trend Predictions for 2021
This article comes from Social Media Examiner.
Social Media Trend Predictions for 2021
Looking for expert insight to help you get your marketing plans on the right track in 2021? Check out these trend predictions.
1. SEO Drives Organic Instagram Visibility
When it comes to gearing up for 2021, especially with Instagram marketing, there are two things that all marketers should take advantage of: SEO and Reels.
In November 2020, it was officially announced that Instagram would become more search-friendly. Now, without the use of hashtags, if you search for a keyword in the search bar, relevant videos, profiles, and posts should populate.
To further help Instagram categorize your account, you want to consistently post content that’s relevant to your niche. To illustrate, if you run an Instagram account for your dog training business, you’ll want to focus on posting content about dog training and avoid content that strays into an unrelated category. Other ways to help you show up in search within your category include following other similar accounts and adding a relevant keyword to your name in your bio (i.e., Alexa | Dog Trainer).
To compete with the rise in popularity of TikTok, Instagram launched Reels, a new form of video content delivered in 15–30 seconds to create quick, attention-grabbing moments in a creative and entertaining way. Instagram’s new UI update, which put IG Reels front and center, should hint to marketers that Instagram Reels will be here to stay in 2021.
2. Reels Ignite Organic Instagram Exposure
Though there are plenty of fun and fancy features rolling out for marketing on Instagram, the trend is clearly moving towards video—especially short-form video.
We’ve seen this pattern when Stories came out in 2016. Engagement and reach for feed posts decreased as Instagram moved the attention of its users to 24-hour disappearing Stories. Now in 2020, we’re seeing the same thing happen; reach is dropping for Stories and feed posts but is exploding for Reels. I’m talking 10 times the number of views you’d expect for your stories or feed posts.
3. Brick & Mortar Stores Embrace the Shift to Online Shopping on Instagram
As we become accustomed to the “new normal,” businesses need to pivot to ensure sales keep coming in and numbers exceed previous years. But with new mandates and measures in place to keep consumers safe, what does that look like?
While eCommerce has been a popular monetization method for many brands over the last few years, it typically isn’t utilized by brick-and-mortar stores.
In 2021, I predict your local gym and yoga studio will offer classes online in a range of formats—from free Instagram Lives, Zoom calls, or their own integrated and propriety platforms. Grocery stores will have 1-hour turnaround online shopping, professional services like banks and lawyers will offer online meetings, and your favorite retail stores will offer local delivery or curbside pickup.
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