18 May How to Promote Your Blog Posts Using Social Media: A Guide for Marketers
Do you want more social traffic to your blog posts?
Wondering how to tailor your blog post shares for each network?
Properly sharing your blog posts via your social media channels will help deliver a steady stream of visitors to your blog.
In this article, you’ll discover how to successfully cross-promote your blog posts on top social media platforms.
What Is Social Media Cross-Promotion?
To effectively cross-promote your blog posts, you can’t simply broadcast the same message on each social network; you need to tailor your message to fit each platform and audience.
For example, if you’re promoting a new blog post, you may need to address your Facebook friends in a different way than your business contacts on LinkedIn. On Twitter, you’re restricted to 140 characters, so you have to keep your message short and simple. On Pinterest, your image is the primary way to draw attention.
Each social network offers different options for promoting your content. The number of characters allowed differs and image sizes vary. You might add hashtags to turn posts into searchable content or add @ handles to connect directly with your followers.
How communities interact with various formats also differs. For example, using multiple hashtags works well for Twitter and Instagram, but using them on Facebook or LinkedIn won’t necessarily produce the same results.