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The hashtag, Twitter and other social media’s dominant organizing principle (and let’s be honest, frequent punchline, #blessed), may seem like it’s always been around, but that’s actually not the case. Today marks the hashtag’s 10th birthday, so let’s look back at where it began and how...

Twitter’s Timeline is Becoming More Algorithm-Influenced – Here’s How to Take Advantage JC Sweet & Co. came across this article recently on Social Media Today. These are the ways Twitter's timeline is changing, and how you can stay relevant in the Twitter world.If you haven’t noticed,...

One of our favorite tools to use at JC Sweet & Co. is Instagram. It is an easy platform to market your business through photos and short descriptions, and allows you to network with others through the use of tags (location, people, and hashtags). This...

The Psychology of Brand Loyalty In an ideal world, all your customers would be loyal to your brand. Loyalty means a customer is willing to come back to your brand for multiple purchases and experiences, forgoing your competitors' -- even if those competitors are offering lower...

At JC Sweet & Co., we firmly believe that if done correctly, social media can and will grow your business exponentially. This article originally published on Entrepreneur will give you informative tools to guide you through social media marketing. It's vital that you understand social media...