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Facebook vs, email
Facebook vs. Email: Why email reigns supreme (and always will)

There has been a lot of buzz around whether or not messaging apps such as Facebook Messenger, Snapchat and Slack will eliminate email for good, but email is a resilient ecosystem that took 30 years to evolve. Yes, time and again , many have touted the...

Social Media for Pros
A Professional’s Guide to Social Media

"The average attention span of digital readers is eight seconds – a staggering statistic.”A few months ago, I was sitting beside an elderly woman in a very full waiting room at a doctor’s office. Everyone was looking at their phones, typing furiously. “I wish people...

Increasing Click to Conversion Rates

Today we will focus on increasing the amount of sales you receive through your pay per click advertising. This article was originally published on WordStream. To read the original article please click here.Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing...

9 Overlooked Ways to Make Visitors Love Your Website

In this day and age, it’s pretty clear that a website is one of the most, if not the most, important parts of your digital presence. A lot of times, it can be the first and only touchpoint you get to impress your potential customers. So...