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Facebook Is Combating “Clickbait”

Facebook is once again improving its filter mechanisms to try to prevent you from being served up "clickbait" stories, which leave out or exaggerate details to get you to click on them.The social media network, criticized for its role spreading misinformation during and after the...

3 Ways to Use Instagram Stories Ads for Business

At JC Sweet & Co., we are all about using social media to grow businesses! Instagram is another great platform where you can connect, engage, and reach new audience. Did You Know? Instagram now lets businesses of all sizes deliver seamlessly integrated full-screen Stories ads to a...

Organic Reach on Your Facebook Page

Firstly, what is Organic Reach on Facebook? Organic reach refers to how many people you can reach for free on Facebook by posting to your Page.Facebook has been receiving many questions from people who are concerned about declines in organic reach on their Facebook Pages. In this...

5 Tips for Creating Facebook Ad Images That Work

Want to improve your cost per click for Facebook ads?Wondering how much influence visuals have on Facebook ad performance?From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns.In this article,...

How to Use Instagram Multiple Image Posts

Want to create dynamic Instagram posts?Wondering how to combine multiple images and videos into one post on Instagram?Combining a series of images with video in an Instagram post lets you deliver a more complete marketing message.In this article, you’ll discover how to add up to...