09 Dec 7 Tips for Improving Online Sales Using Social Media
Want to improve your online sales process?
Looking for tips to connect with prospects and customers on your social channels?
With the right plan, you can enhance people’s social media experience and generate more sales.
In this article, you’ll discover seven tips to improve your ecommerce using social media.
#1: Provide Sales Support With Native Chat
Native chatting (or “conversational ecommerce”) is using the messaging services within each social network to automate, customize, and personalize your communication.
With higher retention and engagement rates, these apps have quickly become the go-to choices for customers who want to connect more directly with businesses. In other words, if you’re not using chat apps to automate confirmations (and yes, even to sell), you’re missing a huge social ecommerce opportunity.
However, approach automated chat apps (like Facebook Messenger Bots) with caution. It’s too easy to cross over from the human to the inhuman side of conversational commerce.
For instance, using native chat for blatant marketing (as if it’s the newest and coolest email list) is a huge no-no. Likewise, so is relying on it to automate front-end sales.
But used by humans for humans, the benefits can be massive.
Take Bontact, for example. It’s a multi-channel, real-time support service that allows you to manage native chatting on any network or device. Being able to respond to questions and problems natively (meaning within the natural channels your customers already communicate on) helps you provide better customer service, increase customer retention, and build a positive brand image.
#2: Monitor Conversations About Your Business
Social media is a goldmine for listening to and participating in customer conversations. However, the constant onslaught makes it difficult to identify the information that really matters. Brand listening is the art of deriving valuable insights by observing, compiling, and analyzing conversations about your brand, industry, and competitors.
Keeping a finger on the pulse of your online audience helps you salvage tricky situations, reward brand advocates, generate new leads, mine creative marketing techniques, identify customer pain points, track sentiments, and gauge motivations. On top of that, the keenest companies track their competition, too, ready to swoop in and help any dissatisfied customers.
All of this requires you to go beyond monitoring your official social media mentions. That’s where Talkwalker comes in. It’s a social media analytics and reporting platform that will examine both text and visual content.
The social listening functionality taps into the complete spectrum of conversations across 150 million websites, social networks, print outlets, and media broadcasts. The tool’s analytics will benchmark your performance against competitors, pinpoint conversational themes, trace viral hashtags, and identify relevant influencers.
#3: Encourage People to Share Their Customer Journey
Success on social media depends less on how much you talk about yourself and more on how much your customers talk about you. Similar to UGC, purchase-process sharing means encouraging consumers to share their favorite items before, during, and after a purchase.
As evidence, nearly 1 in 3 Facebook users has made a purchase after “sharing, favoriting, or commenting” on the product themselves.
AddShoppers is an on-site ecommerce platform that makes word-of-mouth marketing easy via incentivized purchase-sharing techniques like social rewards and refer-a-friend campaigns. You can leverage customer satisfaction to interact with audiences you otherwise might have missed or ignored, and strike while the (ecommerce) iron is hot.
To read the rest of this great article head to Social Media Examiner